5 Social Media Mistakes That Are Costing You Money

Post by: Marin Davis

November 02, 2023

Marin Davis, Local Collaborative

MISTAKE #1 – Not Checking Your Analytics

Neglecting to look at your metrics (you should be looking at least once a month) can make it challenging to understand what works and what doesn’t. Insights from analytics can optimize your social media efforts and help you achieve better results.

MISTAKE #2 – Ignoring Negative Feedback

Failing to address negative comments or customer complaints can harm your brand’s reputation. Responding professionally and resolving issues publicly can demonstrate excellent customer service.

MISTAKE #3 – Not Engaging

Social media is two-way communication. Failing to engage with your audience, respond to comments, or acknowledge mentions can create a disconnect and cause followers to lose interest.

MISTAKE #4 – Inconsistent Branding

Not having a consistent brand identity across your social media profiles can confuse your audience and weaken brand recognition. Make sure your profile images, cover photos, and bio information are consistent and aligned with your brand identity.

MISTAKE #5 – Ignoring Trends

Social media platforms are constantly evolving, and new features or trends emerge almost daily. Failing to adapt to these changes may leave you behind your competitors. Original audio is great, but a combo of everything is better!

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Marin Davis

Marin is the Founder of Local Collaborative, a branding + marketing firm that helps small businesses and solopreneurs find success with their social branding and marketing. Have social media or marketing questions? Send her a Direct Message on IG or Contact Her Here and get your free consultation.

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