Jordan has been ahead of his time in the digital media game since 2009 (at least that’s what his wife Rebecca says). The very first service he provided to a client over 10 years ago was repurposed, or “spun” audio content.
An international author and radio personality had accumulated audio files from a daily radio segment that were collecting digital dust. So instead of allowing them to be wasted, Jordan mined the gold from the audio files to spin them into animated YouTube videos.
Today, those clips are still getting searched and watched on YouTube daily, building brand awareness and driving traffic for that author – all from content Jordan was hired to create 10 years ago.
THAT, is residual marketing!